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Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Friday, April 15, 2016

Mindfulness - Consumerism

Adriano Makoto Suzuki, Flickr


Throughout my minimalist (Less is More) project in 2015, I gradually increased my awareness of my relationship with "stuff". At first the project was simply about not acquiring new things (other than the necessities, such as food, gas, new shoes for the kids, etc.) Instead of bringing new objects into the house, I focused on getting "old" objects out of the house, in an effort to declutter and share with those in need.

I wasn't sure of how easy or difficult this would be, and I had no way to predict the outcome. After a year, reflecting on it, I could say without hesitation that minimalism had completely changed my outlook on "stuff", and on life in general.


Simplicity made me mindful.


1) Mindful of the way I use my time, my money, and my space

When shopping (a common pastime in a consumerist society) is not an option, you find yourself with an extra amount of free time, as well as an extra amount of money. After decluttering, you also find yourself with an extra amount of space. What to do with all this time, money and space? 

Space: In that case, the answer was easy: I did nothing at all. I was certainly not going to refill the space I had freed. I simply enjoyed it, and its effect on my mental states; less physical clutter often means less mental clutter. I also got rid of some bins and shelves that were no longer needed. I started wondering if the house wasn't too big (a reflection that's still in progress). What would you do with extra space?

Money: I have been rather reasonable, investing most savings toward mortgage and retirement. However, enjoying life is still in the cards, and I have been treating myself and my loved ones also. The difference is that instead of buying things, I buy experiences, which are shown to create more happiness than any material belonging. In general, I find that I don't have to spend as much money as I used to in order to achieve the same level of contentment. What would you do with extra money?

Time: Minimalism is a time savior in at least three different ways: First, eliminating shopping as a pastime frees time for other pursuits. Second, by owning less, you spend less time looking after your stuff, less time choosing your outfit, etc. Third, you regain some time, indirectly, by needing less money: Once you significantly reduce your consumption, it becomes possible to actually work less - since you don't need all the money anymore. For me, reducing my workload means more time for creative endeavours (such as writing), for sharing my talents and resources, for social interactions with friends and family, for health-related activities (exercise, cooking, gardening, etc.), and - let's be honest - for rest. What would you do with extra time? 


2) Mindful of how brainwashed we are by advertising

I cannot even begin to explain how brainwashed we are. Our whole lives revolve around consuming. We consume houses, vehicles, clothes, accessories, personal products, home products, decorative items, electronics, toys and games, processed food and drinks, books, music, ... the list is endless. We are brainwashed enough that we are willing to slave away at jobs we don't particularly enjoy (to afford all the stuff) AND to slave away at home (to tend to our belongings). Our system of values is completely skewed by consumerism - do we even know what was truly important to us in the first place? We are so brainwashed that we rarely question any aspect of that system. Avoiding exposure to advertising is virtually impossible, but I look at it with new eyes. Advertising will not succeed at convincing me I have needs that can be fulfilled with such and such product, and that I have to make as much money as I possibly can to afford it all. 


3) Mindful of my true needs

Acquiring new things, being surrounded by clutter, working long hours doing something you don't enjoy, and generally chasing your tail does not fulfill your deepest needs. What does, then? For me, I am happiest in a simple environment, with a slower pace of life, making a living doing something meaningful, enjoying healthy food, physical activity, nature, music, and sharing and connecting with others.


4) Mindful of my health - and that of the planet

Apart from generalized over-consumption (which can be fought by buying less, and/or buying secondhand, and/or bartering), a lot of the "stuff" we consume has the potential to harm our health and our planet: personal products, home products, food and drink items, etc. I was already using a lot of the simpler, "cleaner" versions. I gradually got rid of many remaining "mainstream products": things that contain bleach (not only in cleaners, but also in feminine hygiene products), paraben, fragrance, coloring, refined sugar, etc. In general, anything that comes with a long list of ingredients elicits my suspicion. In my bathroom nowadays, you will find baking soda, vinegar (white and apple cider), coconut oil and its derivatives, Epsom salt, etc. In my kitchen, you will find less packaged products and more of the fresh stuff (looking the same way it did when found in nature). Of course, this is a work in progress, but every step is worth it.


5) Mindful of my relationships

My - wise - father-in-law once pointed out that some people talk about "stuff" almost exclusively, and that he was veering away from those relationships, focusing instead of those were one discusses ideas and values. "Impressing others" with possessions has an appeal, otherwise no one would do it, but there are better ways to feel good about oneself. I choose my friends based not on the way they (or their house, or their car) looks, but on how much fun we have together!



Mindfulness this Week

What are you willing to do to regain your space, time, money, and freedom?


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Wednesday, February 4, 2015

The Less is More project: Week 5 - Did you say baking soda?

PhotoAtelier, Flickr


This week has not been the greatest, as the whole family caught a rather virulent bug. On the bright side, I was not tempted to shop whatsoever. To be honest, I was not tempted to write either, but luckily, guest writer sj is here to save the day!

Always interested in exploring cheap, environmentally friendly ways to keep clean, I have been investigating some "natural cleaning products". My friend sj kindly guided me through the discovery of some convenient alternatives. Today, she will introduce us to...


... The Magic and Wonders of Baking Soda!

Simply put, baking soda, or sodium bicarbonate, is amazing. I am a proud baking soda addict. It never ceases to amaze me and I use it for everything - from deodorant to shampoo, and for all my household cleaning. Today, I am going to give you fine readers the inside on scoop on what is so wondrous about this versatile white powder. I will also delve into the industrial production of baking soda.


Cleaning Everything

Nothing cleans a bathtub (and sink, and floor, etc.) as effectively as baking soda - it cuts through soap scum and grim that you didn’t even realize was there. Your bathtub is supposed to be a glowing bright white, but if you’re not using baking soda, there is a good chance it’s closer to off-white, and you’ve come to believe it's normal. To help your bathtub release its true shine, just sprinkle baking soda on the dry bathtub and use a damp cloth to scrub. You’ll be amazed at what happens.

What’s even more amazing is what baking soda does to your armpits. Deodorant is my favorite use of baking soda. Applying dry baking soda powder on your underarms (with your fingers or a cosmetic brush) prevents all odor. You can add a couple drops of essential oil (lavender, for example) to your homemade deodorant jar. Using baking soda this way may make a little bit of a mess - you should do it over the sink or bathtub and you may end up with baking soda particles all down your side, but it is well worth it. Even after a hard run, there isn’t even a hint of odor. It is magical - and no questionable chemicals!

I also wash my hair with it, which is becoming a common trend. Just take a couple heaping table spoons or a handful and make a thick paste with water. Start massaging it into the roots of your hair - really give your head a good scrub and cover every inch of your scalp. After this nice brain massage, let it sit for about a minute and then rinse (using cooler water, which is better for your hair). Your hair may feel a bit funny while it is still wet, but it will dry clean and fantastic. I have been doing this for over three years - my hair became healthy, curlier, shinier and stronger. If your hair is long, you can use apple cider vinegar as “conditioner”.

Another useful tip: if you quickly apply a baking soda and water paste to a bee, hornet or wasp sting, the soda will neutralize the acid injected by the sting and stop all pain. It can even be used on canker sores and mouth ulcers. 

Sadly, brushing your teeth with baking soda is not so simple, as the powder is too abrasive for the tooth enamel. Other than that, I seriously believe baking soda is wonderful. I highly recommend you try it! Although, I have discovered a little bit of a dark side...


Mother Nature's take on it

As a self-proclaimed environmentalist, I am concerned with the production of goods, and unfortunately, the picture doesn’t stay as clean as I was hoping when it comes to baking soda. Most products have at least some impact on the environment, and baking soda is no exception. Please keep in mind, however, that baking soda is definitely not the “dirtiest” of available products.

To produce sodium bicarbonate, soda ash (its primary ingredient) must be acquired. In North America, soda ash is mined in the form of trona (a mineral). Trona is then mixed with water and carbon dioxide (great use of an abundant pollutant!) to make baking soda. Soda ash is also used to make many other products - glass, fiber glass, textiles, detergent and paper. It’s a pretty useful and widespread resource. The largest mine in the world is in Wyoming and produces 90% of America’s soda ash. There is such an abundance that this mine will not run out of trona for at least another 2000 years.

In regards to this information, there is nothing “wrong” specifically with the trona mining industry. However, trona mines do share the problems every mine has: mining and related processes release lots of pollutants into the atmosphere and generally cause environmental devastation to the surrounding area. The trona mine in Wyoming is a major contributor to air pollution in the state, and the mine does not monitor their emissions, which is cause for concern. 

But making baking soda is currently going through some positive and exciting changes! A new technology was put to test in 2014 - carbon dioxide emission from industrial factories can now be directly turned into baking soda. Let's hope this method takes over in the next couple years!


In conclusion

I believe baking soda is a much better choice than other cleaning and cosmetic products in terms of personal health, cost and simplicity, even if it's not perfect from an environmental point of view. Nothing really is, and at least is it made in North America, so it has a lower carbon footprint. The production of baking soda is still better than the production of more complicated cleaners, soaps, detergents, antiperspirants, etc., in which baking soda is just one ingredient. So, is baking soda a good sustainable choice or a lesser of evils? I am not sure, but I am still vouching for it, and I really think you should try it - and stock up before the apocalypse! (hehe)

sj

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WEEK 5 IN REVIEW

Temptations 

Very few temptations this week. Too sick. I did buy some Advil, and it was definitely a need. I also had to replace the ink cartridges in my printer. This is for work (hence a need), but I have decided to look more closely at my ink and paper consumption in the coming weeks.

Donations


Too sick to do any cleanup. I will catch up next week.

Observations


Because I was sick, I watched more TV than usual (which is not hard, as my usual is to not watch any TV at all). I am appalled at all the advertising. Apparently, your life will be wonderful if you make sure your appearance is flawless, your car shiny, and your food... unhealthy. Has your brain melted yet? Only a couple hours in front of the screen and I already feel like I've lost some IQ points. But maybe that's from being sick.

Cogitations


Are you tired of hearing me mention my sickness yet? I am. Which is why I will turn off the computer right now, and go get some rest.



What did you resist this week? Did you donate or get rid of anything? How did that make you feel? Please comment below! And...